"Wow, will this happen if I wear these
jeans?"
Why is sex the primary device used to sell jeans? What do people
want to believe that they are buying into when they purchase a pair?
Is this commercial showing a link between wearing the
particular Levi's brand of jeans and the idea of thrill and
seduction? What exactly is meant by dangerously low?
Ads for Different Clothing Brands and their Respective
Jeans:
I was browsing through ads the other day and I came to an
interesting realization. Every main clothing line ad has a specific
look and feel that is indicative of its style; however, ads of the
same brand's jeans mostly present sexual themes.
She has that special charm. A declaration of intent. A new
manifesto for the thoughtful and feminine woman, who now moulds her
own image, combining logic with intuition. “She is a woman of innate
intelligence,” maintains Giorgio Armani, ”who always strives for
elegance, but who also takes pleasure in adding touches of wit and
irony to create her own individual, modern style.” Sensuous and free
spirited, this young woman eschews the commonplace and the blatant
in favour of a fresh look that redefines the figure and flatters the
legs, nimble and poised.
Armani Jeans
Emporio Armani
Versace
The
woman I have in mind when designing is one whose individuality and
inner confidence shines on the outside. She is also sophisticated,
sexy, smart, and dynamic. The contemporary woman is not afraid to be
a woman. She can still be powerful by maintaining her femininity and
sensuality.
The Versace man is charismatic . . . He seduces with his
personality, attitude and carriage. True personality comes from
within, My clothes are merely the choice of a woman or a man who
wants to be seen and discovered
Donatella Versace- Vice President and Creative Director of
Versace
Versace Jeans Couture
Guess?
They spent their time outdoors, enjoying the warm sun and the
sand. Realizing that even if all the world's computers went haywire
at the stroke of midnight, the ocean's waves would still crash to
the shore, the wind would still blow, and the sun would still shine.
Description of the Millennium 2000 Guess? Campaign
Guess? Jeans
GAP
Gap is about fresh, casual American style . . . With a focus on
assortments for going to work, going out and the weekend
GAP Jeans
From the opulence of the London flagship to the traditional
country lifestyle exemplified in the East Hampton location . . .
enter the world of Ralph Lauren.
Polo Jeans
RocaWear
Rocawear quickly staked its claim in hip-hop history by becoming
the brand of choice for street savvy consumers. Inspired by an urban
aesthetic rooted in young men’s sportswear . . . As the ad campaign
tag-line goes......WE RUN THE STRIP.
RocaWear Jeans |
