This weekend, DIESEL
will celebrate its 30th anniversary with 18 parties around the
world, and the brand's creator, Renzo Rosso, plans to attend three
-- starting the evening in Tokyo and then flying backwards in time
to clink cocktails in New York and London. If he's feeling
ambitious, he might even make it to the parties in Helsinki or Dubai
before the night is through. "Diesel really, truly is my life. I
took my way of life, the way I wanted to live my life, and
translated that into a branded lifestyle," said Rosso.
Of course, the parties to celebrate this denim cult
classic brand are by invitation only, but for one day only, October
10th, you can be a part of this worldwide celebration by getting you
hands on a pair of limited-edition "Dirty Thirty" DIESEL jeans being
sold for $50. Click here for details.
