Closed, a Hamburg-based jeans brand, has just presented their
first vending machine for jeans in Florence, Italy. The idea is to
place these vending machines at airports and train stations so that
travelers and commuters can purchase clean, new trousers on the go.
While the denim vending machine is a prototype for now, it may
soon become a global phenomenon. At the very least, it’s a great PR
stunt.
Closed Jeans was founded in 1978; since then, their casual
denim has been seen on stars like Sarah Jessica Parker and Katie
Holmes.
References 1.
closed.de 2. erdbeerlounge.de |