Once Upon a Time….The GUESS Spring/Summer 2009 Campaign Tells the Tale of It’s Return to Denim Roots...

For Spring/Summer 2009, GUESS unveils a denim-inspired initiative that merges the character and individuality of the iconic brand. After over a quarter of a century, GUESS has expanded into a global lifestyle brand. The spring/summer campaign honors this accomplishment while keeping its’ roots securely established in the denim world. 

Under the direction of GUESS, Inc. Chief Executive Officer, Co-Chairman of the Board and Creative Director, Paul Marciano, and thanks to the talents of photographer Yu Tsai,  the GUESS Spring/Summer 2009 campaign creates a sexy tale that ties in with GUESS’ denim origins. "Denim is the DNA of the GUESS brand. For Spring/Summer 2009 we wanted to devote our campaign to the true essence of our brand,” says Paul Marciano. “Of course the customers who come to our stores know that they can find a variety of accessories and apparel, but this campaign really highlights the brand’s return to our denim heritage.”

Seductive shots of Irina Sheik, also the face of the GUESS Spring/Summer 2009 Accessories Campaign, and Clint Mauro, clad in head-to-toe denim ensembles, tell a story of the life one can have when choosing GUESS. Denim corsets, jean jackets and intricately detailed jeans pop against the intimate hotel room setting. Menswear takes the forefront with sexy, western-inspired shots of premium, low-rise denim and dress shirts creating the true, American image.

Known for unforgettable campaigns and trend-setting clothing and accessories, GUESS offers timeless fits of denim jackets, vintage inspired tee shirts, jeans, western-inspired button downs button, and flirty cap-sleeve peasant blouses.